Hasti consult
Care as a foundation of your strategy
Many have ideas. Few have a notion of how care can have a place in it.That's where we come in. At Hasti, we guide organisations, people and projects in weaving care into their vision and mission-not as a loose intention, but as a deeply embedded, clear and sustainable practice. Our approach is philosophical and poetic, beyond the obvious. We help you name care not just as a value, but as a living foundation that inspires and makes an impact.
We care
We care
vision & strategy development
We help you articulate and refine your vision so that care becomes an integral part of your strategic foundation, not just an afterthought.
creative facilitation & deep inquiry
Through tailored workshops and deep-dive conversations, we guide you in exploring care-driven leadership, ethical decision-making, and holistic growth.
narrative & concept development
We shape compelling narratives that bring your mission to life, using poetic precision and philosophical depth to craft messages that truly resonate.
integration & implementation support
We don’t just offer ideas; we support you in embedding care into your daily operations, team dynamics, and long-term structures.
ongoing guidance & thought partnership
We stand beside you as a strategic thought partner, ensuring your vision stays aligned with your core values and evolves in a way that remains deeply rooted in care.
Let’s move beyond intention and make care a living, breathing part of your strategy.
Meet the team
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Pooya Zakeri
FOUNDER
Pooya Zakeri is a philosopher, professor and strategist who bridges the gap between abstract ideas and real-world execution. With a deep understanding of knowledge systems, ethical frameworks, and strategic foresight, he helps visionaries, businesses, and institutions refine their thinking and bring clarity to complex challenges.
Pooya Zakeri's vision on care is about integrating it as a fundamental, intentional, and sustainable practice that strengthens both individual well-being and collective resilience.
Rooted in a philosophical approach, Pooya specializes in expanding perspectives, challenging assumptions, and structuring ideas into actionable pathways. His work revolves around the power of deep inquiry, ethical intelligence, and knowledge-driven strategy—helping individuals and organizations align their vision with tangible outcomes.
Through consulting, research, and thought leadership, Pooya Zakeri transforms uncertainty into clarity, guiding changemakers toward meaningful, sustainable impact.
Areas of expertise:
✔ future vision & ethical choices – thinking ahead and making conscious decisions
✔ knowledge & concept development – shaping ideas and building structures
✔ philosophical analysis & inspiring thinking – reflecting deeply and sharing fresh insights
✔ vision & navigating complexity – providing direction and clarity in complex matters -
Freeke Joan Carlier
FOUNDER
Freeke Joan Carlier is a writer, thinker, and strategist who helps individuals and businesses transform abstract ideas into clear, structured, and actionable visions.
With an understanding of storytelling, psychology, and personal transformation, she empowers others to navigate change, clarify their purpose, and bring their ideas to life.
Freeke Joan's vision on care is about creating a foundation where care is not an afterthought but an integral, intentional, and sustainable part of how people and organizations operate, allowing both individuals and systems to thrive with clarity and ease.
Blending a poetic yet pragmatic approach, Freeke specializes in helping visionaries articulate their message, businesses develop meaningful strategies, and creatives align their work with authenticity. She thrives at the intersection of introspection and execution, turning complex emotions and ideas into tangible results.
Through her work in coaching, writing, and creative consulting, she provides the clarity and insight needed to move from uncertainty to inspired action, helping individuals and brands craft narratives that truly resonate.
Areas of expertise:
✔visionary coaching & personal strategy – guiding individuals with clarity and purpose
✔ narrative development & brand storytelling – crafting compelling stories that resonate
✔ creative problem-solving & innovation – finding fresh solutions and new opportunities
✔ transformational writing – inspiring change through impactful writing
EXAMPLES
from fear of copying to unique expression
Old Thought: “Everything has been done before. How can my idea stand out?”
Hasti Flip: “Nothing is new, but your way of seeing it is. What if you stop searching for originality and instead focus on depth? Let’s refine your perspective until it becomes unmistakably yours.”
✅ We guide you to uncover your unique voice by shifting from 'trying to be original' to 'owning your specific lens.'
from stuck to playful exploration
Old Thought: “I don’t have a clear vision yet, so I can’t start.”
Hasti Flip: “What if the act of creating IS how you find clarity? Start moving, and the vision will shape itself.”
✅ We help you embrace the process rather than waiting for perfection, using philosophy and poetry to explore new angles.
from information overload to meaningful synthesis
Old Thought: "There’s already so much knowledge out there. What can I add?"
Hasti Flip: "The power of knowledge isn’t in accumulation, but in the unseen connections you bring to light."
✅ We help you transform scattered insights into a cohesive narrative, crafting something that feels fresh. Not by collecting more, but by seeing with nuance.
Do you care ?
Care is about connection, attention, and responsibility.